Tag Archives: online marketing

Online Marketing – How to Make Money All The Time

Did you know you can make money all the time online?
It’s really not that hard.

1) Answer this question – is your website converting visitors into sales?
When you look at statistics for your website, it will only take you a few days to know if you are making sales.

Let’s suppose you have a product like “Dana’s Nut Loaves”. If every time 100 people visit your website, 2 people buy, then that should stay constant everytime! It’s true! I love that about Online Marketing. Usually the amount of people that buy your stuff compared to the amount of people that visit stays pretty constant. So, if every time 100 people click on your site, 2 people buy, that usually stays pretty much the same, if your website stays the same. If what’s happening is profitable for you great.

Getting 100 visitors to your website is pretty cheap, and in this example if you are making 2 sales that is considered good results. In marketing geek speak, we call this a 2% “conversion rate”, which means you “converted” 2% of the 100 people to a sale. This is considered excellent for most industries selling online.

So whether you sell services like massage, or retail products like “Nut Loaves”, your website is either hot or its not, yes? You’ll know in a few days of testing. Ask yourself, what happens when I get 100 visitors to my site? Do I get sales?

2) Next step – answer this question – what’s next for me and my business?
If you know that every time you get 100 visitors, you get 2 sales of your “nut loaves”, great! This is probably profitable for you, as new visitors come cheaply. The next step if your website is turning a profit is do it over and over again! Get visitors (clicks) to your web site! Have teleseminars! Promote events on Facebook! Write articles like I’m doing now! If your website is profitable, and 100 clicks always turn into a couple of sales, you just need more clicks!

If, however, you are not converting your visitors into sales (hey 97% of the websites out there don’t make money), then your next step is to make your website sparkle more! The marketing geekspeak for this is “make your website convert”. Convert! Convert! It is the word that is music to my ears. It means that “Ka-Ching” is happening and your website’s visitors are “converting” to buyers.

Whether you sell “nut loaves” or services like massage, healing, psychic readings, retail products, (I sell electronic books), your website either goes Ka-Ching or it doesn’t, yes?

How do you get your website to create more sales? Easy, you use all the marketing tricks in the book. Here are some:

.Have a bold proposition – I was working with Psychic Sarah Lambert recently, and her website said she was an LMT but nothing about the amazing psychic readings she does. We came up with a proposition “Psychic Body Readings for your Next Direction”. She reads her clients on a massage table, and has a unique service. We wanted to get what she does across with some sparkle. You can do it people! Come up with a unique proposition about what your business can offer. Want to know an example of a company that made it to #1 with their proposition? Domino’s Pizza – “We deliver in 30 minutes or less, or the pizza’s free.” Separate yourself out from the pack with a sparkling proposition.

.Use marketing colors – When I work with clients I sound like Queer Eye for the Straight Guy. If I see that electric blue color for a website background I shriek as loud as any of the queer guy designers–“oh uggh!” Blue is not a marketing color. Neither is green. Look at your bookshelf at home, most of the books are red or orange, not blue. There is a reason for that. Reds and oranges sell. McDonald’s knows it, Burger King, just about any large corporate logo has red or orange. Sorry but it’s true, just sayin’…

.Say it in 9 seconds or less – The average web visit is 9 seconds or less. What you do in that 9 seconds could make you millions, or your website could just stay lonely and underappreciated. Alot of that is your “9 second factor”, are you making a bold proposition in 9 seconds or not.

Hey, it’s easy to make money all the time with Online Marketing. By the way that nut loaf is starting to sound pretty tasty…

Noelani Rodriguez is an Online Marketing Consultant and the Organizer for the Portland Online Marketing Meetup group. She is an eBook Publisher with over $1M in online sales.

3 Ways to Increase Online Marketing “Juju”

Let’s face it, when a business is hot, it has “juju”. You’ve seen restaurants with lines around the block, or service people like masseuses that are always booked solid. How do you get good marketing “juju”?

1) Have Classes – Everyone is doing classes nowadays, because people are in the mood to learn. Often times people are changing careers and want to start a new life. A class is a way for you to market to them, building word of mouth and creating class material that you can use again and again– I use classes to gather material to sell books later on. You can also attract more consulting clients with classes. If you are a Designer, teach a Feng Shui class. If you are a Lawyer, teach a class on aspects of law. Everyone is doing classes nowadays, with Facebook or Meetup.com you can promote your classes for free.

2) Have a 9 Second Elevator Speech – These days, you may only have 9 seconds to tell people what you do. With the advent of media like Facebook and Twitter especially, there is little room to talk about your new service or class. People’s attention span is very short, especially in a recession–people want to understand what you do and quickly. Can you say what you do in 9 seconds? Friend and Psychic Sarah Lambert has popular psychic readings, we changed her website to say “Psychic Body Readings for your Next Direction”. This is an example of getting alot of meaning across in little time. Her site used to say Sarah Lambert, LMT, so we added more meaning for her website visitors.

3) Be a Social Media Darling – Social Media like Facebook is a big “party”, where you get to mingle with potential customers, potential word of mouth referrers, and big influential people in your industry. Best of all, Facebook is free! It’s also easy to learn. Learn how to be at the “party” and even be the life of it. It just takes a little time and there’s lots of bang for the buck. Inviting people to Facebook events is a nice way to get people to see what you do. Create a class or social hour at your business where people can benefit. Friends turn into Customers with Social Media.

Online Marketing isn’t as hard as you think. By staying current with trends, you can gather new customers and have fun doing it!
Noelani Rodriguez is an Author and eBook Publisher with over $1M of lifetime sales. She is Founder of the Online Marketing Meetup in Portland.

Online Marketing: Quickest Way to Double Your Sales

Some of you offer a service. In fact, many of you do. Many I know offer a service–for instance I know Shamanic healers, Sound Healers, Reiki Healers, Psychics, Massage Therapists. I also know people that offer business services like Social Media Marketing, Writing and Editing, things like that.

I am going to talk to you about increasing your business in this New Economy, and how you increase business, even double it.

Some of you know I’ve sold a ton of electronic books online–my most popular one has sold 70,000 copies.

Here’s a tip from selling online: online you see who comes onto the website, and who buys from there. So if 100 people visit my website, 2 buy my books.

What’s the “Quickest Way To Double Your Sales?” In my world, it is making my website sales page more powerful so that it gets double the sales. Double the effectiveness of your words, double your sales.

So, let’s think about your business. What if you’re a Massage Therapist? You probably get alot of word of mouth business, and some business from ads with testimonials. Now, your customers didn’t start the word of mouth, you did. You found the first customer that told the second and so on. So let’s concentrate on your efforts for a moment, rather than the referrals your customers give. We can talk about” word of mouth programs” separately.

I teach people 6 things that start with the letter U, that they need to market their service. I’ll give you the first 2 now, it is Understanding, and Unique. So, do people understand what a Massage Therapist is? Great! That’s the Understanding part. Your prospects have to understand what you are offering.

The 2nd U is Unique. As a Massage Therapist are you unique? What are you saying when you are at a party and people want to know what you do? You can say:

“Hi, I’m Dick/Jane, and I’m a Massage Therapist”

or you can say

“Hi, I’m Dick/Jane, and I’m a Massage Therapist for 7 years. I have a 95% client retention rate.”

This is a bit off the cuff mind you, but I am trying to illustrate what you would do to enhance your presentation online and off.

Here’s another example:

“Hi, I’m Lani and I do credit repair”

or you can say

“Hi, I’m Lani and I show you how to improve your credit score in 24 hours.”

If you’re a sound healer, you might go to a party and tell people that you are a sound healer. They may then go what’s that? If so, that’s because of the first U I was talking about earlier, understanding, Prospects have to understand what you do. You want to make them understand quickly so that you can get to the good part, which is why you find what you do really valuable. Here are two versions of what you might say, before and after:

Before – “Hi, I’m Denny and I’m a sound healer” or

After – “Hi, I’m Denny and I journey with people to find their best health, wealth and direction, using sound as an aid.”

Noelani Rodriguez is a Business Consultant specializing in eBooks and Online Marketing. She is also an Adwords Certified Professional since 2004.

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