Some people know I’ve made $1M lifetime sales in ebooks online, and that I’ve been selling ebooks for 15 years. I”ve also been a Certified Consultant in Google Advertising and Webtrends for over 7 years, so I am an old soul in the Online Marketing business.
I’ve been marketing online a long time. I’m also a maverick, that has consulted for other mavericks. I’ve had bestselling ebooks and so have my clients, selling more than the Publisher’s Weekly amount for a bestseller, or more than 35,000 copies.
So, how do you know you have a bestselling ebook? Here are four ways:
- It’s in the title–a good title is responsible for 50% of book sales. It is no different with ebooks. The good news is, if you have a great title for an ebook, you’re 50% on the way to a bestselling ebook online, and early retirement.
- It’s in the volume–if there are more than 50,000 searches of your topic online on search engines like Google, then I tell my ebook consulting clients you have the kind of volume of traffic that can ensure lots of sales. For example, the word credit score gets a ton of traffic, 350,000 searches a month last time I checked. Here’s a very successful credit score ebook that has sold 70,000 copies. How do you find out how many people are typing a phrase like “credit score” into a search engine like Google? Try the Google Keyword Tool.
- Don’t sell an ebook, sell a solution. Look at the bestselling ebooks with hot titles that fly off the shelves–“Four Hour Work Week,” “Love for No Reason,” and classics like “Win Friends and Influence People.” They are not just book titles, they are “propositions” that you will find a solution to your problems, not just a good read. There’s an infomercial I just saw that fits the same bill, it is called “6 Week Body Makeover.” It is a hit, and it wouldn’t be the same if it was just called weight loss. People want solutions even more than books, or ebooks.
- Know how to market your ebook. This may not seem simple but it is! The best way to market your ebook is to find out what’s already working for other people, and do that. Right now ebooks are sold by having a blog, having affiliates that link back to you and collect a commission, advertising and winning the prospects’ email address, writing articles, and doing what it takes to appear on the internet–winning links back to your site with great blog articles and some affiliates, directories and articles all linking back to your site. Wash, Rinse, Repeat. Advertising or any kind of free traffic when done in combination with a good web page can really make you rich.
Want to see how I made a new blog go from 60 to 500 visitors a day? Click here and I’ll email you my tasty new marketing secrets.
I wish you a great book title, high volume traffic potential for your topic, a book that promises a solution and some ebook marketing friends that will tell you what works for them lately. Hopefully I’ll become one of them.
Noelani Rodriguez is a bestselling Author and Ebook Publisher. She consults on the topic of marketing ebooks. She also has a book called “Write a Best Selling eBook” that includes her step by step marketing secrets for selling ebooks successfully online.